As a business owner, your customers are likely mostly individuals or other businesses.  But have you considered selling your goods and services to your local, state or federal government? We have said previously that it’s best to have three different income streams to...

Did you know that even in times of disaster there may be opportunities to find new customers? In the last 4 years as a Red Cross volunteer, I have had opportunities to work in the logistics team in the Incident Control Centre of Victorian Red Cross emergency...

Many Australian small businesses have struggled in recent years, stoically facing bushfires, floods and of course the pandemic.  It's hard to think disasters can be good for business.  But while disaster can bring high levels of disruption and devastation, it can also...

People tend to think that if they build a great product or service, then people will come to them.  But what really happens is that you need to be proactive about getting your name out. If you want people to do business with you, you need to communicate with your...